She Grew 17k followers on Instagram in 8 months. Here’s how….

If you are an entrepreneur or small business owner who is secretly obsessed with learning how to leverage social media, and is not interested in reselling a course, chasing brand deals or building a team.

But if you are interested in developing a rock solid mindset, sustainable business plan and automated sales system, then this post is for you.

You can check out the full video here!

I’m Colleen and I turned my love for curly hair care into over $52k worth of digital products and now I teach coaches, consultants, and pretty much anyone who has a desire to create a passive income stream online how to build out an epic business they love.

Today I am so dang excited to share the exact strategy that took my client from just over 1k followers to over 17k followers, added over 7k email subscribers to her list, sold over 66 bundles of her digital product and created an automated sales funnel that sells her digital product for her.

In today’s post I’m going to show you you how we:

  • Chose a profitable niche based off her passion, life experiences, and skillset
  • Mapped out a content strategy 
  • Build a magnetic lead magnet 
  • Created a digital product that her audience would buy
  • & put the entire selling process in an automated sales system 

But before we get started, I have a special gift for you!

Because I know that the hardest part about creating a digital product is just getting started, I put together a list of over 200 digital product ideas for you.

CLICK here to get the list!

How My Client Grew 17k followers on Instagram in 6 months. Here’s how….

Note: This post may contain affiliate links. Meaning that at no cost to you, I may make a small commission on anything you purchase through my link. But don’t worry, I never promote products that I don’t believe in or truly love <3 This just allows me to continue publishing quality content regularly. You can read my full privacy policy here.

We identified her skillset and passion based on life experiences

First, I sat down with my client and asked 4 questions to help me identify what she is passionate about, her life experiences, and what could potentially be profitable for her. 

You can check out this video to learn more about choosing a profitable topic. Hint, it is SUPER important. . 

We did this by using a tool called keywords everywhere which allows you to see how much people are searching for certain terms and how much competition (meaning how many people are already talking about it) there is. 

Choosing what topic you talk about is a crucial part in launching an online business and can be the differentiator in businesses that succeed and those that fail. 

My goal any time I meet with a client is to find a topic that aligns with their lifestyle, current life situation, and something that will make it easy for them to share on a daily basis.

Plus something that they can talk hours about.

We created a wide and deep content strategy 

My favorite way to do this is by creating content pillars. Content pillars are 3-5 sub topics that support your overall topic. 

I give specific examples in this video titled: Become A Full Time Content Creator In 12 Months Or Less: Your Exact Roadmap

But the basic idea is to find one keyword and 5 keyword phrases that supported that keyword. 

I promise when you take the time to do that, you will come up with unending content ideas PLUS it will make your content more cohesive because it all builds on each other.

After we found those keywords, we worked through the content vortex which is a diverse content strategy that I teach to all of my clients. 

She followed this content strategy perfectly, had multiple reels go viral, and has gain over 17k followers on instagram plus over 7,000 email subscribers.

We built an irresistible lead magnet in Canva

A lead magnet is just a fancy way of referring to a free resource that you offer in exchange for someone’s email address. This is how you build an email list. 

The number one goal that I teach all of my clients is to prioritize building an email list from day one. 

This is a hill that I am willing to die on for two reasons. 

  1. You don’t own your social media platform 
  2. You don’t control it

In one blink your social media channel could disappear overnight and you have no way of controlling who sees your content and when. 

I feel like I don’t need to say anything more.

CLICK HERE TO GET YOUR FREE DIGITAL PRODUCT GUIDE: https://colleencharney.lpages.co/200-digital-product-ideas

We launched her digital product to her email list and Instagram following

We created a multi dimensional digital product based off her core keyword. Because this data was crucial in allowing us to see what was a valid need in the market and how we could fill that need. 

A multi dimensional digital product is my method of taking what was once a $6 product on etsy, and turning it into a $29 product that is marketed through your personal brand. 

Here is an example of a multi dimensional digital product.

We launched a full blown sales campaign on both her Instagram account and her email account. 

In her initial launch she sold 66 bundles and now makes sales automatically with her evergreen sales funnel.

We set up the entire selling process on an automated evergreen sales funnel

This is my absolute favorite part in the process because it literally takes all of the things that stink about selling and puts them into an automated system.

I know that sounds super complicated but it’s actually pretty straight forward. 

I’m going to sum it up here for you but I am going to make a whole video that goes into detail on an evergreen sales system. So make sure to hit subscribe so you don’t miss it. 

The short story is…..

  • You create very specific content pieces surrounding a specific topic
  • Drive all of that traffic to a lead magnet (free email opt in) 
  • Create a series of sales emails that walks your buyer through the selling process
  • And sell your digital product through your email

Easy, peasy, lemon squeezy!

If you understand the power of creating a digital product but you just need some direction on the exact steps to take and in what order…

…..then I have a special gift for you!

In this FREE masterclass I am teaching….

  • How to choose a profitable topic that aligns with your skills & life experiences so that you can create & launch a digital product without the fear & doubt that nobody will buy
  • 3 Case studies of wildly successful digital product launches, what made them successful, & the incredible potential they have to create a passive income stream
  • Top 5 mistakes people make when launching a digital product that results in a failed launch + My secret roadmap to creating an irresistible digital product that you can charge a premium for so that you are getting the most out of each purchase.
  • How to create multi dimensional content strategy that will attract your ideal follower & convert them into a raving fan that are excited to buy your digital product
  • How to strategically build an email list full of buyers that you can leverage to create multiple monetization strategies over years to come 


In Conclusion:

Building a sustainable online business is simple, but not necessarily easy. What it really comes down to is following an exact proven roadmap. 

  • Choosing the right topic
  • Creating a diverse content strategy
  • Prioritize email marketing 
  • Create a digital product
  • Build an evergreen sales system 

If you are not interested in getting rich quick, but ARE interested in building out a sustainable online business check out all the resources below to learn exactly how to so that. 


Curly Colleen 

P.S. Don’t forget to grab our free guide of over 200 digital product ideas here!

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