The Beginners Guide To Creating An Automated Sales Funnel From Scratch

If you are a content creator, coach, consultant, or are selling anything online, you are going to want to listen up. 

Because in today’s post, I’m going to give you an exact roadmap to creating an automated funnel that brings in sales autopilot.

The reason you should read through this entire article (and take notes) is because I am sharing the exact sales funnel I used to generate over $33k worth of digital products working less than 10 hours per week. 

PLUS, I now teach this method to female entrepreneurs every single day and they are having tremendous success as well using this exact roadmap. 

But before we get started, one of the best ways to create passive income inside your business is to create and promote a digital product. 

I created an ebook full of over 200 profitable digital product ideas to help you get started. You can get the entire ebook for FREE here!

First, let me take you back to a time that I had zero funnels. At that time I didn’t even know something like a sales funnel existed. 

What that mean in real time was that I spend hours on hours tracking people down who were interested in my offer, keeping their contact information on a spreadsheet, and developing and very complex follow up system that allowed me to check in with them from time to time, add value, and occasionally ask if they were finally ready to buy (in a super nonchalant kind of way).

The problem with the system was that it took all of my time to manage it which left very little time to focus on creating content, creating a better offer, and refining my skills that would eventually make me more valuable in the marketplace. 

One day while my three kids all happened to take a nap at the exact same time, I decided to sit down at my laptop and get through the “nap time hustle”,…

……which meant strategically following up with all these leads and trying to categorize them into an organized system. 

This was particularly difficult on this day because I didn’t get much sleep before because I was up all night with a needy two year old.

But that day, something shifted. 

As I sent out my first follow up message, I had a weird feeling that there had to be a better way.

I followed multiple entrepreneurs that had built amazing businesses without selling their soul and I wanted to know how they were doing it. 

4 years, and over $6,000 worth of online training later, I cracked the code.

I efficiently learned how to attract leads with a complex content strategy, turn those leads into email subscribers, led them to an offer and then nurtured them through email to add value to them and sell to them over and oever again.

….& I got really really good it.

Today, I am going to show you the exact sales funnel I used to generate over $33,000 worth of digital product sales. The majority of which literally came into my bank account while I was asleep or playing with my kids.

This strategy also allowed me to grow my email list to right under 15,000 people without spending a single dollar on ad revenue.

The reason I am sharing this strategy is because I believe with all my heart that any mom, anywhere, no matter how little time they have, can absolutely start and grow a life changing online business.

The Beginners Guide To Creating An Automated Sales Funnel From Scratch

Note: This post may contain affiliate links. Meaning that at no cost to you, I may make a small commission on anything you purchase through my link. But don’t worry, I never promote products that I don’t believe in or truly love <3 This just allows me to continue publishing quality content regularly. You can read my full privacy policy here.

Step One: Learn The Art Of Creating Valuable & Engaging Content

Creating valuable and engaging content is the foundation of any successful sales funnel. Here’s how to do it:

  • Understand Your Audience: Start by researching and understanding your target audience. What are their pain points, interests, and preferences? Tailor your content to address these needs.
  • Research keywords: Finding keyword with high search volume and low competition with help your content have a greater reach.
  • Consistency is Key: Consistently publish content, whether it’s blog posts, videos, or social media updates. Regular updates keep your audience engaged and coming back for more.
  • Variety Matters: Use a mix of content formats to appeal to different learning styles. This could include articles, videos, infographics, and podcasts.
  • Make it easy by creating a mobile friendly posting system: When I work with my clients 1:1 I help them create a system that allows them to post consistently while living a busy life. 

Step Two: Create An Irresistible Offer That Solves A Problem

Your offer is the bait that lures prospects into your funnel. It should address a specific problem or need. Here’s how to create an irresistible offer:

  • Identify Pain Points: Understand the pain points of your target audience. What challenges are they facing that your product or service can solve?
  • Unique Value Proposition: Highlight what makes your offer unique and why it’s the best solution. This could be exclusive features, pricing, or bonuses.
  • Clear and Compelling Messaging: Craft clear and compelling messaging that communicates the benefits of your offer. Use persuasive language and visuals to captivate your audience.

At the end of the day, you could have the best funnel ever, but if you don’t have an irresistible offer, it’s still won’t convert. This is a problem I see people get hung up on often. 

Step Three: Create An Email Opt-In That Is A Brief Overview Of Your Offer Or Quick Win That Solves An Immediate Problem That Relates To Your Offer

An email opt-in, often called a lead magnet, is a valuable resource you offer in exchange for a prospect’s email address. It should be related to your offer and provide quick value:

  • Choose the Right Format: Lead magnets can take various forms, such as eBooks, cheat sheets, templates, or mini-courses. Select a format that suits your audience and offer.
  • Quick Wins: Provide actionable information that helps prospects achieve a small but immediate victory. This builds trust and demonstrates your expertise.
  • Strong Call-to-Action: Encourage visitors to opt in with a clear and compelling call-to-action (CTA). Use persuasive language and placement to make it stand out.

When creating a lead magnet/ email opt-in that converts, it’s important to start with the end in mind and reverse engineer.

Start with what you want them to do at the end of the funnel, and create a high value freebie that starts them on that journey. 

Step Four: Create A High-Converting Sales Page

Your sales page is where you make the pitch for your main offer. This step is so important for conversions. A few things you must include on a sales page are….

  • Compelling Headline: Craft a headline that grabs attention and communicates the primary benefit of your offer.
  • Detailed Benefits: Explain how your offer solves the prospect’s problems and fulfills their needs. Use persuasive language and visuals to support your claims.
  • Social Proof: Include testimonials, reviews, and case studies to build trust and credibility.
  • Strong CTA: Have a clear and prominent call-to-action that guides visitors to make a purchase.

Step Five: Create A Tripwire

A tripwire is a low-priced, high-value offer designed to convert prospects into customers. Here’s how to create an effective tripwire:

  • Relevance: Ensure the tripwire complements your main offer and provides additional value.
  • Pricing: Price it attractively, making it an easy decision for prospects.
  • Urgency: Add a time-sensitive element to encourage immediate action.

A trip wire is an amazing way to drive up revenue because it is an impulse buy. 

Step Six: Write A High-Converting Email Sales Series

Your email sales series is the final push to convert prospects into customers. Think of emai as the new penpal. 

This is where you can really serve your ideal client and earn their trust. 

Here’s how to create a high-converting email series:

  • Segmentation: Segment your email list based on prospect behavior and interests to send targeted messages.
  • Storytelling: Craft compelling stories that relate to your offer and showcase its benefits.
  • Scarcity and Urgency: Create a sense of urgency by highlighting limited-time offers or product availability.
  • Clear CTAs: Each email should have a clear and persuasive call-to-action that leads to the final purchase.

In Conclusion: 

Creating an automated sales funnel from scratch may seem like a daunting task, but by following these six essential steps, you’ll be well-equipped to turn your prospects into loyal customers. 

Remember that the success of your funnel depends on your ability to provide value, engage your audience, and solve their problems effectively.

Start by mastering the art of creating valuable and engaging content that resonates with your target audience. Craft an irresistible offer that not only addresses their pain points but also highlights your unique value proposition. Create an email opt-in that offers quick wins and a taste of what your main offer can deliver.

Your sales page should be a compelling showcase of your offer, complete with persuasive messaging and social proof. Introduce a tripwire to convert prospects into customers with an attractive, low-cost offer. Finally, write a high-converting email sales series that nurtures leads and drives them toward the ultimate goal: making a purchase.

As you implement these steps and fine-tune your sales funnel, remember that continuous optimization is key. Regularly analyze your funnel’s performance, gather feedback, and make improvements based on data and customer insights. Over time, your automated sales funnel will become a well-oiled machine, generating consistent revenue and building lasting relationships with your customers.

So, roll up your sleeves, put these strategies into action, and watch your automated sales funnel transform your business into a sales powerhouse. Success awaits those who are willing to invest the time and effort to create a seamless and effective sales journey for their audience.


Curly Colleen

P.S. Ready to create passive income streams within your business? I got you! I’ve crafted an eBook filled with over 200 profitable digital product ideas to help you get started. The best part? It’s yours for FREE!

Leave a Comment

Your email address will not be published. Required fields are marked *