2023 has launched us into a fast paced ever changing world of content creation. Gone are the days of posting perfectly curated stock photos and seeing the affiliate income rolling into your bank account.
With evolving algorithms , new platforms on the rise and more content creators joining the scene every single day, in order to stay relevant, content creators need to shift what they are doing and take a multi dimensional approach to creating income.
One buz word that has been talked about in the content creation space is “passive income”.
…& all though there is plenty of passive income to be had on the internet, I think this term has been overused, and not given the context and definition that it deserves.
In this blog post, I’m going to take a deep dive into the world of passive income, dispel common misconceptions, and provide you with a comprehensive roadmap to help you start generating passive income this year.
Today I want to share with you…..
- What passive income is
- What passive income is not
- Is passive income a real thing for content creators in 2023
- How to set a realistic goal as a content creator
- The 2023 passive income roadmap for content creators: Content, high value email opt in, evergreen sales funnel, digital product, affiliate, 1:1 discovery call
But first, a quick story about why I became obsessed with passive income.
I had dabbled in digital marketing for a few years promoting various affiliates and using social media as a lifestyle blog. That was long before the days of niching down and producing consistent content.
After promoting several affiliates, I quickly learned that the majority of affiliate companies don’t pay you nearly enough money considering the work you put in.
Hear me out, I’m not against affiliate marketing. I think it can be a great accent piece to your business.
I am pro getting the biggest cut from your loyal followers. Most affiliates keep 80% while you take home a measly 20% if you are lucky.
That just wasn’t enough for me.
So I went to work studying all the various forms of passive income to be had by content creators. And what I found was truly astonishing.
Let me put your mind at ease by telling you that there is plenty of money to be had on the internet, there is no such thing as saturation, and the internet is still in the early stages of developing.
After going to the passive income rabbit hole, I launched my first digital products shortly after that and made 1 single sale.
However, after obsessing over coming up with a better way, and spending hours upon hours perfecting it, I developed a system that made over 33k selling digital guides on autopilot.
Bearing in mind that at the time I was working a maximum of 10 hours per week and had three small kids at home.
Now more than ever is the best time to start building a personal brand online.
2023 Passive Income Roadmap For Content Creators
What is Passive Income?
Before we dive into the passive income buz word, it’s important to understand exactly what passive income is.
Passive income refers to money earned with minimal effort and active involvement.
Notice I said minimal, not zero effort.
It’s the dream scenario where you take the time to set up automated systems that generate money while you sleep.
It’s the type of income that can provide financial stability while you focus on creating content and doing what you love.
However, it’s imperative to differentiate passive income from get-rich-quick schemes or overnight success stories.
What Passive Income is NOT
Passive income has kind of blown up on social media and people have been led to believe it is something that it’s not.
It’s not a magical solution that instantly have money floating into your account while you sleep.
It’s not about escaping hard work or avoiding challenges. Creating multiple passive income streams will definitely come with a unique set of challenges.
It requires upfront strategy, effort, consistency, time, and dedication to set up a passive income streams the right way.
It’s not a “get rich quick” scheme, and it won’t replace your active income overnight.
Now, let’s clear up some misconceptions.
Passive income is not a get-rich-quick scheme. It’s not about avoiding work or expecting instant wealth. In fact, it requires effort and dedication upfront to build sustainable income streams.
Is Passive Income Realistic for Content Creators in 2023?
I can tell you with 100% certainty that passive income is attainable for content creators in 2023.
Not only have I personally enjoyed making revenue in a very passive way, but I’ve had the privilege of working with many content creators to build automated sales funnels that bring in sale on autopilot.
With the right strategies, dedication, and follow through, content creators can build multiple income streams that provide financial stability.
The digital landscape offers countless opportunities for monetization, making it the perfect time to explore passive income.
The 2023 Passive Income Roadmap for Content Creators
Now that we’ve established the potential of passive income, let’s dive into the 2023 Passive Income Roadmap for Content Creators.
This roadmap consists of six key elements that, when combined, can lead to a sustainable source of passive income:
- Content: Create a multidimensional content strategy to attract and retain an audience full of raving fans.
- High-Value Email Opt-In: Passive income is in your list. Make building an email list full of buyers your top priority. This can be used to nurture relationships and promote your digital products, services or affiliates.
- Evergreen Sales Funnel: Build an automated sales funnel that operates in your sleep to convert leads into buyers.
- Digital Product: Create and sell multiple digital products relevant to your niche. This can be a digital guide, presentation, workshop, or online course.
- Affiliate Marketing: Partner with companies that you truly love and earn commissions for promoting their products.
I’m excited to tell you that passive income is a realistic goal for content creators in 2023.
I have had the pleasure of making money whether work or play for years now & have had many clients do the exact same things.
By following this 2023 Passive Income Roadmap, you can gradually build streams of income that require less & less active involvement over time.
Don’t forget that, the journey to passive income may have its challenges, but the rewards are well worth it.
Now is that time to start growing multiple passive income streams, and watch your income grow while you continue doing what you love—creating content!