7 Social Media Marketing Mistakes You Are Making in 2023 That Are Blocking Your Income Potential

Hello beautiful friend, 

I am really excited to dive into today’s topic and share with you 7 Social Media Marketing Mistakes You Are Making in 2023 That Are Blocking Your Income Potential & How To Avoid Them because I honestly believe now is one of the most exciting times to be on social media.

It is literally easier now more than ever to start, grow and monetize any social media platform you choose and I’m so here for it it’s not even funny. 

With that, there are 7 key mistakes I see influencers make that are blocking them from creating a solid revenue stream in their business.

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7 Social Media Marketing Mistakes You Are Making in 2023 That Are Blocking Your Income Potential

Note: This post may contain affiliate links. Meaning that at no cost to you, I may make a small commission on anything you purchase through my link. But don’t worry, I never promote products that I don’t believe in or truly love <3 This just allows me to continue publishing quality content regularly. You can read my full privacy policy here.

Not Setting Up A Business Blueprint 

A business blueprint sets the foundation of your business so you don’t end up building a company you don’t love.

This step is as important as finding your niche. 

Before creating content and offers, you need clarity on what you are willing to exchange for your time. 

Do you want to take 1:1’s? Do you want to create a high-ticket offer? Is membership really the best fit for you? 

These are super important questions that you need to ask early on in the process.`

You do not want to hustle and build a business to get to the top and realize that you don’t even like what you’ve built.

Chasing Vanity Metrics 

You don’t need many followers or subscribers to run a wildly successful business. You just need a handful of THE RIGHT people that are actually going to buy from you. 

A list of 100 buyers is a thousand times more valuable than a list of 10,000 freebie seekers. 

Keep this in mind when you feel like you are not growing fast enough. Your true measure should be your conversion rate. Meaning how many people are actually buying from you.

Under Valuing Your Email List 

This goes hand in hand with vanity metrics. If someone tells you that email isn’t important, you should run. 

Email is VERY important and is not going away. 

Forbes said “Email marketing is more cost-effective than most other marketing channels. This is because it’s easy to track and measure your results and cheaper in terms of expenditure. Emails can motivate readers to take action. The most effective email marketing strategies encourage readers to take action.”

I can tell you from personal experience that the majority of my sales come from my email list. 
I want to write an entire series on this topic so be sure to join my email list so you don’t miss it. CLICK HERE TO JOIN.

Focusing on a high ticket offer 

I love a high ticket offer because it allows you to get REAL results by working side by side with your clients and you can make a lot of money quickly. 

High ticket offers go bad when you take on so many that you lose yourself in “client task” lists. 

This is why I’m a huge proponent of having a low ticket offer (digital product) medium range offer (online course) and a high ticket offer (1:1 coaching). 

This is what I call an ecosystem of revenue and there are so many reasons that this is a good idea.

But if I had to narrow it down to two, I would say that…

  1. It allows you to serve your audience no matter what stage in their journey they are on
  2. It allows you to have multiple income streams including passive funnels that pay you while you sleep.

I love taking 1:1 clients but because I have this entire system set up, It allows me to only take those that I really want to work with which in turn gives me amazing social proof. 

Not to mention some amazing friendships I’ve made along the way.

Prioritizing affiliates rather than your own products

Like high tickets, affiliates are great. But they should be a second thought.

The hardest part of business is acquiring a new client and when you funnel all of those amazing leads that know like and trust you, you are basically giving away a ton of revenue. 

Lead with your own offers because they have the biggest profit margin, and follow up with affiliates.

Waiting until some magical numbers to launch a digital product

You tell me which scenario you would instead find yourself in…

  1. You hustle to build a following, not really knowing what they want, and then you go viral and you are feverishly trying to figure out how to monetize a random dancing video that did really well.
  1. You took the time to strategically pull your small audience, know exactly how you can serve them and get paid doing it, created the perfect digital product that solves their problem, and you are now steadily growing and leading people to your funnel because you’ve created a content strategy based on your audiences needs. 

One of my biggest nightmares is posting a viral or semi-viral post and ending up with a whole bunch of followers that are not even interested in what I’m offering. 

Having a small audience is a great time to ask a lot of questions about how you can serve them and create an entire system that you can grow and make money at the same time. 

It does not take huge numbers to start making great money quickly if you do it correctly. 
And if choosing a profitable digital product topic stops you, you can get a FREE guide of over 200 profitable digital product ideas here.

Being afraid to ask for a sale 

If you are publishing content consistently, but aren’t asking for a sale and/or have no way of monetizing, then you have a time-consuming hobby. 

Not to mention that when you create a ton of valuable content but never ask for a sale, by default you attract followers that want and expect to be served for free and will turn on you when you decide to charge for your services. 

This is why I set up all of my funnels to immediately ask for a sale through a trip wire. It lets my followers know from day one that…

  1. I want to serve them in a more profound way 
  2. I value my content enough to charge for it

When you do this, you end up attracting followers who respect, your offers and are more than happy to pay for your services.

In Conclusion: 

There are 7 mistakes I see people make in their social media marketing business. 

You need to be aware of them and take steps to ensure that you don’t allow these mistakes to block your results. 

Not Setting Up A Business Blueprint 

Before you get started, choose a business blueprint that reflects what you really want in your business. 

Chasing Vanity Metrics 

Don’t get sucked into the vanity metric vortex that will always keep you in the rat race of chasing followers.

Rather gather and track true analytics that will allow you to create better content, and do more of what is working. 

Under Valuing Your Email List 

Prioritize your email list immediately by creating a high-value freebie (it doesn’t need to be more than one page) to offer to your audience in exchange for their email. Promote that freebie every single day in different ways. 

Focusing on a high ticket offer 

High tickets are great but they need to be put in the right place. When one-to-one clients consume all of your time and don’t allow you to set up smart systems, you business will crash and burn. 

Prioritizing affiliates rather than your own products

Just like high tickets, affiliates are great but they should be kept in their proper place on your business blueprint. 

Think of them as an accent rather than a main strategy. 

Waiting until some magical numbers to launch a digital product 

There is no magic number that you will feel ready. I live by two rules. Done is better than perfect, and money loves speed. 

So just get out there, create a digital product, launch it out into the world, and see how it does.

Being afraid to ask for a sale 

When it comes to creating content, if it is not converting into SALES, then you don’t have a business. You have a time-consuming hobby.


Curly Colleen

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